Natural stone bathroom worktops are finding favour

Natural stone bathroom worktops are seeing greater demand as more people prioritise the aesthetic appeal of the room and the versatility of the space inside, according to a report from AMA Research.

The market research firm has published several reports on UK bathroom trends, including one looking at the trend towards natural stone bathroom worktops and kitchen worktops in similar materials.

Like many sectors, bathroom worktops were hit by the economic turbulence in the late 2000s and early 2010s, but in 2012 the market returned to positive growth and has continued to perform well.

In 2015 annual growth of 8% was recorded, taking the market for bathroom worktops above its pre-recession level, and while the market size is relatively small, future growth seems set.

Keith Taylor, director of AMA Research, said: "As the kitchen market continues to grow, both natural stone and composite materials are forecast to gain market share, with granite and quartz in particular likely to become more competitive."

The trend is part of a broader growth in bathroom and kitchen products, as noted in a second AMA Research report.

In its analysis of products for kitchens and bathrooms and the prospects for the market until the end of the current decade, the firm reported 7% growth in 2015 and forecasted 4-6% for each of the coming three years.

Finally, although many British bathrooms are relatively small, that is no reason not to invest in natural stone and tile surfaces to maximise the aesthetic appeal of the space.

A third study from AMA Research looked at the UK market for bathroom pods - ready-made rooms that can be dropped into place in the construction of new student accommodation and luxury apartment blocks.

It found the 2015 market for these rooms up by 25% compared with 2013, with half of all pods consisting of shower rooms, while bathrooms and kitchen pods constitute the rest of the market.

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